SEO & PPC

Author: Melanie Mitchell
Edition: 1
Binding: Kindle Edition
ISBN: B0083UX58S

SEO & PPC: Better Together (FT Press Delivers Marketing Shorts)

In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. Get SEO & PPC computer books for free.
You'll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Mitchell begins by comparing the paid and organic search marketing "pathways," reviewing applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, Mitchell shows how paid search data can be a gold mine when figuring out where to focus your SEO efforts, and understanding what content to optimize or build based on your actual ROI rather than relying on indirect traffic estimates from keyword Check SEO & PPC our best computer books for 2013. All books are available in pdf format and downloadable from rapidshare, 4shared, and mediafire.

SEO & PPC Download

You'll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each Next, Mitchell shows how paid search data can be a gold mine when figuring out where to focus your SEO efforts, and understanding what content to optimize or build based on your actual ROI rather than relying on indirect traffic estimates from keyword

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