Electronic Commerce

Author: Richard T Watson
Edition:
Binding: Paperback
ISBN: 161610029X

Electronic Commerce: The Strategic Perspective

This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. Get Electronic Commerce computer books for free.
The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international Check Electronic Commerce our best computer books for 2013. All books are available in pdf format and downloadable from rapidshare, 4shared, and mediafire.

Electronic Commerce Download

The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i * The text has an international

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